It’s been a long time since my last post…Good to be back here to talk about commercial aviation. I have previously mentioned, in my first blog, that different airlines can be seen as distinct agents that represent the cultures of their home countries. I made this point totally out of my observations. When I boarded my first few flights almost a decade ago, I started to notice different seat decorations of different carriers. It was not until later years that I figured out some meaning out of these ostensible differences. For example, hidden behind the cloud-shaped figures imprinted on seats of Air China is the oriental philosophy that promises happiness and tranquility; ANA’s signature boarding music Another Sky brings a taste of traditional Japanese music, ongaku, to its passengers. Yet as I think about the subject deeper, I have found out that the footprint of an airline’s culture extends far beyond explicit manifestations of national symbols. As you will see in the three case studies below, both the indigenous, regional culture and the internal corporate atmosphere have huge impacts on almost every dimension of an airline’s operation and the product it delivers. The cumulation of every little cultural detail, in turn, shapes the identity of airlines and helps them differentiate from their competitors.
ANA Onboard Japanese Meal Selection from Tokyo Narita to Shanghai (Picture taken by myself) Continue reading →
In my final weeks of my independent research project I am now in the process of analyzing the data I’ve collected.The data collection was a long and tiring one, but I’m finally able to say it’s over. Continue reading →
I hope you aren’t counting on another computer science blog this week; because this won’t be one. I’m here to talk about totally unrelated things and AMC’s Halt and Catch Fire. I promise you, at least I hope, it will makes sense.
I need to be honest here and say that this week’s study in business financial plan has been unexpectedly hard, but also eye-opening and rewarding. I have run my sneaker business with Roger and taken Economy class so I did speculate that I would have a relatively easy path through my journey in the business financial world. Apparently, the courses I took online proved me wrong, and here is how they did it: Continue reading →
As I warned in some of my earlier blog posts, many of my future writing will become increasingly mundane, as my build process shifts away from trial and error to pure production. Despite this, I had an opportunity to be constructive in a different way this week and give back to my peers. Continue reading →
In last week’s blog post, I talked about how a clear mission statement could influence a company positively by conveying important messages and attracting potential customers, and I also researched on the mission statements of several established companies. In today’s post, I will keep exploring the significance of mission statements and how they perform in those companies and organizations around me. I will also introduce the mission of my own businesses. Then I will wrap up my research on the topic of mission statement with an analysis on how to improve my own businesses’ mission statements.
In my last blog post published two weeks ago, I wrapped up my research on the relationship between innovation and entrepreneurship with a detailed examination of companies such as Tom’s and Warby Parker. Over last week I switched the focus of my research onto identifying the significance of a mission (statement) for a startup company. And just like innovation, a correct mission, often introduced in a concise but wise mission statement, can help a company in multiple ways, including raising its market value by attracting additional customers, and solving practical problems present in our society nowadays.