Inclusion is one of the reasons why I want to pursue fashion design as my major. When I was young, I was bullied for being fat every single day without fail. One day, I thought that wearing designer goods would make people stop caring about my body. For once, I could fit in, and instead care about what I wear. Continue reading
In last week’s blog post, we enthusiastically dived into the study of marketing, as we finished discussing target markets the week before. Since we talked about the definition and the importance of marketing last week, my original plan was to continue the research and introduce multiple different ways of marketing in this week’s blog post. However, after I met with my mentor, Coach Seth Berger, on Monday, I changed my plan. Today we are going to go back and talk more about target markets through a quick look at And One, the sneaker company founded by Coach Seth many years ago. And then we are going to discuss about how I should identify the target market of my sneaker business, Sole Garage, again, but in much more details.