Tag Archives: entrepreneurship

Hot off the PRESS! – Sabrina

Whether it be through other organizations or through news outlets themselves, being featured through the news and through various platforms is a major accomplishment for The Girl Narrative. I was recently interviewed for a podcast called Nonprofit Jenni, who has thousands of listeners across America. Today, I’ll be talking about what it means to be in the news and why these features are so big for us. Continue reading

We’re in a serious relationship…actually a few…–Sabrina

Establishing another organization as your partner is not just a title or something you get to mention on your website. Having relationships with other nonprofit organizations or other business professionals who are in the same field as you and/or specialize in something you need to be done is crucial to the survival of your company. So…how do you get a partner and maintain your relationship? Continue reading

Our Social Media Presence – Sabrina

Screenshot (103)Through our posts, likes, and comments, our social media presence and maintaining it, is one of the most important parts of our business. Today, I am going to be talking about what we do on our social media pages, why it is important to do what we do, and how it has positively affected our business.


What We Do for Our Social media:

Our Posts

Using Tailwind, a post-scheduler app, The Girl Narrative schedules posts using our data on the most popular times our audience will be online, when we will get the most traffic, etc. The content that we post typically falls into one of three categories: Inspiring young women, programs or other media that talks about/educates women and/or girls or inspirational quotes. We have found that the mix and balance of these three types of posts most engage our three main audiences (young girls, programs that support/educate young girls, and the parents/mothers of young girls).

Our Engagement

Through our likes and comment on other brands and accounts, The Girl Narrative chooses to actively engage with other accounts through projects, likes, comments, and shares. This active engagement of other accounts has come back and promotes active engagement in our accounts. We have found that the more actively engaged we are, the more engagement we get in return, and thus the more traffic we get to our site in return.

Screenshot (104)Why We Use Social Media:

The reason that we have a social media page, particularly Instagram, is to connect with our three main audiences and create more traffic and excitement about our brand/nonprofit. As I stated before, our three main audiences include young girls, nonprofits/companies that support and/or educate young girls and women, and the parents (specifically the female guardians) of young women. We have found that Instagram is a good primary hub to connect to our first two audiences, as Instagram is a social media platform most used by young people and other organizations connecting to young people, and that Facebook is better for connecting to our third audience, the parents of young girls. Social media is, today, the prominent way of connecting and advertising, so it is only fitting that The Girl Narrative does the same in its outreach.

How Our Engagement Has Positively Affected Our Brand:

Since the launch of our 2018 Social Media Plan, The Girl Narrative has received an upturn of over 205% more traffic towards our site. If you are interested in seeing our 2018 Social Media Plan, please email, DM, or contact us through our social media pages or through our website, we’d be happy to share it with you! According to LYFE Marketing in an article titled The Importance of Social Media in Business, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Because of the way that we continuously lift up, support, and otherwise give light to other lesser-known organizations, that we have received not only positivity and appreciation but heavy traffic towards our social media page and website as well.

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Whether it is through our liking, sharing, commenting, or posting, the active engagement of The Girl Narrative’s page has caused us to experience more traffic and customer engagement than ever, and we hope to continue this trend and only grow our engagement, and, in turn, our audience.  

 

Sabrina Schoenborn

CEO & Founder of

The Girl Narrative

 


Article Citation

Smith, Keran. “The Importance of Social Media in Business for Entrepreneurial Success.”

Digital Marketing Blog, LYFE Marketing, 12 Sept. 2018, www.lyfemarketing.com/blog/importance-social-media-business/.

 

Photo Citations

“The Girl Narrative (@Thegirlnarrative) • Instagram Photos and Videos.” The Girl Narrative

Instagram, http://www.instagram.com/thegirlnarrative/.

Transcribing is the Worst/Best – Sabrina

Transcribing…the enemy of any and all journalists. It is time consuming, tedious, and can even be soporific. Though at the same time, it invokes a sense of excitement.

But then I began to ask myself…why am I excited to transcribe my interviews if transcribing can be so dreary? Transcribing can be a pain: why am I excited for it? Turns out, I answered my own questions as I began to transcribe interview after interview.

As I was transcribing an interview I had with Gauri Kapoor (the founder and CEO of The Girl and I), I began to map out what her article would look like. I began to create sections, quotes, and format in my mind as I was typing and writing out her interview, and then it dawned on me: I was excited because I had concrete material and content.

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Trying to describe this and the excitement it brings is somewhat challenging, so here’s an analogy that might help: imagine you are a painter. You are about to start a new piece that you are going to put all of your energy towards. You walk into your studio, and you only have about three colors. So…you work with the three colors. You begin to create something amazing, but then you get more materials. You get more colors and brushes and your piece really starts to come to life.

My piece is this organization. I am putting everything I have into this organization, and I am beginning to get material. With each interview, I get new colors and brushes that are going to make my painting amazing; I get new perspectives and new stories that are going to make my organization amazing.

So as I do these mundane, dreary, and sometimes excruciating tasks, I let my creativity explode with new ideas and new ways to make my painting amazing

Inspired by the little things,

Sabrina Schoenborn

Founder and CEO of Project G.I.R.L


Image Citation:

Kapoor, Gauri. “Home.” The Girl And I, 2018, http://www.thegirlandi.com/.

Painting a Picture. . .When You Aren’t an Artist – Sabrina

As I am preparing for my interviews by writing and formulating questions, I am beginning to look at the picture I want to paint.

Someone once told me that prepping for an interview tells half of the story, but what story do I want to tell? How can I tell it truthfully and not manipulate it while also showing the details and tones I want the world to see? Continue reading

My App Was Rejected Twice – Kevin

Usually, I begin my independent project with a blog post containing a detailed plan for the semester. This time, I feel compelled to write about an interesting experience with submitting my app to Apple’s App Store and getting it rejected twice by the App Review Board.

Continue reading

What happened recently in my project -Qiaochu

In my last blog, I will talk about the progress I have made in my project in the past few weeks and share the future prospect of my project.
The past few weeks, a new member, Komeli, joined the Chester County China Initiative team. He has stayed in Beijing for 7 years and has learned mandarin during this stay. After graduating from Tsinghua University in 2013, Komeli started an international trade company. Continue reading

The Four Failing Pillars of Sex Ed – KC

Sex education needs serious renovations – dare I say an overhaul. We are failing to teach students how to keep their bodies happy, healthy, and safe. Here are four reasons why sex education is failing students in Pennsylvania and across the nation: Continue reading

Quakerism’s Influence on my Activism – KC

My interview  about Keystone Coalition for Advancing Sex Education was just published in Vice News’ Broadly section today titled “This Teen is Paving the Way for LGBTQ Inclusive Sex Ed in Schools”. The following post is a follow-up on the interview, which you can read here.

One of the questions I was asked for my Q&A was “Westtown is a Quaker school. Were you raised Quaker? If so, how has that influenced your path regarding Keystone CASE (if at all)? If not, how has your Quaker schooling influenced your path in any way (if at all)?” Continue reading

Semester Goals – KC

Last semester I was able to reach a large majority of my goals. This year, the Independent Seminar is not built into my schedule. I added it on top of 6 other courses because of my dedication to advancing sex education in this country. I’ll be the first to admit, I’m tight with time, but still have a long list of goals. This semester I’m focusing on financial planning, team expansion, and event planning. Continue reading