Tag Archives: design

Airlines as Cultural Representations | Silver

It’s been a long time since my last post…Good to be back here to talk about commercial aviation. I have previously mentioned, in my first blog, that different airlines can be seen as distinct agents that represent the cultures of their home countries. I made this point totally out of my observations. When I boarded my first few flights almost a decade ago, I started to notice different seat decorations of different carriers. It was not until later years that I figured out some meaning out of these ostensible differences. For example, hidden behind the cloud-shaped figures imprinted on seats of Air China is the oriental philosophy that promises happiness and tranquility; ANA’s signature boarding music Another Sky brings a taste of traditional Japanese music, ongaku, to its passengers. Yet as I think about the subject deeper, I have found out that the footprint of an airline’s culture extends far beyond explicit manifestations of national symbols. As you will see in the three case studies below, both the indigenous, regional culture and the internal corporate atmosphere have huge impacts on almost every dimension of an airline’s operation and the product it delivers. The cumulation of every little cultural detail, in turn, shapes the identity of airlines and helps them differentiate from their competitors.

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ANA Onboard Japanese Meal Selection from Tokyo Narita to Shanghai (Picture taken by myself)  Continue reading

Research and Format – Ria

This week I spent a lot of my time researching different types of films and ways to make an engaging film about history. When I watch history films it is oftentimes hard for me to stay engaged if I do not have particular interest in the subject or is not made in a fun or interesting format. A film that is dense with information can be both hard to follow and also at times uninteresting. That being said, the format of the film can be just as crucial as the topic itself. Many would agree “it’s all in the presentation”. After looking at different types of films and watching trailers of all kinds I decided I wanted to make a picture film. After talking to my mentor he told me I can pull it off but there is also a chance it does not come out to be as engaging as I thought. I want my film to be comprised of photos depicting the stories I tell. I may include article headlines, photos of rulers, war scenes, perspectives from both Pakistan and India and Kashmir. I need a variation of photos in order to do this well and I need to learn many techniques. This will come from watching these types of films and replicating many techniques. I am excited to start storyboarding my video and laying out each scene: this has been the part of the seminar I’m most looking forward to doing.

Here is a link to some older history films made: Watching a film with the intention of looking at technique and format more so than the plot can provide a different lens to the film. http://www.history.com/films

Week 10 – Final Prints! – Joseph

DSCN8056My final prints of the train are done!  I decided to do a series of prints keeping a consistent, black main image while altering the color of the insert.  I solved the registration problem by building a jig (pictured below) which has served me well.  Basically, I tape a sheet of paper to the top of the jig, ink the first (colored) block, and print.  Then, I lift up the paper keeping it attached to the jig, pull out the first block, substitute it with the second block (black), and print again.  Both blocks are positively aligned against the L shape, ensuring that their placement is consistent and therefore the image is printed correctly.
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Slow Week — Grazer

This week has ended in little progress, but some important decisions were made. There’s a pivotal time to follow, as my own future and that of the Grazer will soon be decided.

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Taking Form — Lukas

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This week has been a week of progress, as components are completed, hardware is acquired, and inspiration is gained.

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