Category Archives: Psychology

A Shift in Focus

It’s gotten to the point where I need to move onto the planning stage of my own study. This does not mean that I am going to stop reading and researching, just devote a little less time to it. Now I wanted to use this blog post to dive into my initial planning and next steps for my own research study. Continue reading

The Mystery of Airline Loyalty Programs – Silver

At the end of my last blog, I mentioned how airlines have become so adept at differentiating their products that in a foreseeable future, a greater level of customer-driven customized flight experience can be expected. In fact, not only is this phenomenon a significant trend in the airplane seat development, it also represents a unique feature of the industry’s revenue composition. When I was building an eco-hotel business model in my Business & Society class back in the fall, I noticed that approximately 10% of hotel revenue comes from sources other than regular room rates. This seems quite reasonable: after all, meals, laundry, mini-bar expenses are often an important part of travelers’ hotel bills. However, I was surprised to find out that according to a consulting firm IdeaWorks, the ancillary revenue of traditional U.S. air carriers (non-inclusive of those low-cost competitors like Southwest) had 11.9% share of their total revenue in 2015, meaning that in average, when a major U.S. airline sells a $1,000 ticket, it would later get $119 more revenue from somewhere else. While these numbers seem to illustrate the power of the “customization” I have previously mentioned, they indicate something far more profound. A deeper look into IdeaWorks’ report suggests that nearly 55% of U.S. major airline ancillary revenue came from “sale of FFP (frequent flyer program miles).” In fact, aside from the seemingly excessive baggage and seat selection charges, airlines increasingly found frequent flier programs to be just as lucrative. Arguably, the proliferation of loyalty programs in airlines has become a definitive feature of the industry, shaping the modern-day air travel landscape in so many ways.

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American Airlines AAdvantage Program

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Ultimatums and Bias – Tom

This week I am going to dive right into another study I have read recently. I found it to be an interesting study and was much more align with my overall focus than the study I talked about last week. The study is called The Price of Racial Bias: Intergroup Negotiations in the Ultimatum Game. The purpose of the study was to see if racial stereotypes of Black Americans would affect perceptions in financial negotiations. Continue reading

Buildings and Bias – Tom

As I said I would last week, I have dived into reading the research of others on implicit bias. I wanted to use this post to share some of what I learned. The study I read is called Community Perception: The Ability to Assess the Safety of Unfamiliar Neighborhoods and Respond Adaptively. Unlike many of my other sources, this one was focused on the implicit biases people create from neighborhoods and the buildings within them. The study had two goals, to see if the subjects could accurately estimate the safety of an unknown neighborhood, and to see if they were using indicators of disorder to do so. Continue reading

A New Path – Tom

It is a new semester, and my independent is taking a very new direction. I wrapped up my game theory course, and now I am moving onto implicit bias. Like Alyssa said, implicit bias is changes in how people act based on subconscious factors. It is often in the headlines these days due to how it affects many different aspects of our society, be it college admissions or racial profiling. Continue reading

Closing Time- Brandon

This week I made a lot of good progress and found a few new articles to use. Right now I’m shooting to have around 3-5 sources that I directly cite in my paper. I’m also reading a few chapters from a book Teacher Deb gave me called When She Was White: The True story of a family divided by race, which looks at how traumas and hardships affect memory.  Since this is the last blog I will write at Westtown I want to do a short wrap-up and reflection. Continue reading

Sifting Through Articles-Brandon

After reading through a large number of articles this week, I have picked a subject and started writing an outline. I originally thought of writing about different memorization techniques and comparing them with one another to see which is best for the situation. This past week however, I came across an article titled How (And Why) Emotion Enhances the Subjective Sense of Recollection.   Continue reading

Small Shift-Brandon

I spent most of the week doing research on memory and have decided to shift from doing an experiment to writing a research paper. Last semester, Lily and I adapted a survey on mental illness stigma. The process from adapting the survey to distributing it to analyzing the results was extremely time consuming. The hardest part was getting enough participants. We strained ourselves and all of our resources and still did not even get a fourth of the Upper School to take the survey. Continue reading