Establishing another organization as your partner is not just a title or something you get to mention on your website. Having relationships with other nonprofit organizations or other business professionals who are in the same field as you and/or specialize in something you need to be done is crucial to the survival of your company. So…how do you get a partner and maintain your relationship? Continue reading
Through our posts, likes, and comments, our social media presence and maintaining it, is one of the most important parts of our business. Today, I am going to be talking about what we do on our social media pages, why it is important to do what we do, and how it has positively affected our business.
What We Do for Our Social media:
Using Tailwind, a post-scheduler app, The Girl Narrative schedules posts using our data on the most popular times our audience will be online, when we will get the most traffic, etc. The content that we post typically falls into one of three categories: Inspiring young women, programs or other media that talks about/educates women and/or girls or inspirational quotes. We have found that the mix and balance of these three types of posts most engage our three main audiences (young girls, programs that support/educate young girls, and the parents/mothers of young girls).
Through our likes and comment on other brands and accounts, The Girl Narrative chooses to actively engage with other accounts through projects, likes, comments, and shares. This active engagement of other accounts has come back and promotes active engagement in our accounts. We have found that the more actively engaged we are, the more engagement we get in return, and thus the more traffic we get to our site in return.
Why We Use Social Media:
The reason that we have a social media page, particularly Instagram, is to connect with our three main audiences and create more traffic and excitement about our brand/nonprofit. As I stated before, our three main audiences include young girls, nonprofits/companies that support and/or educate young girls and women, and the parents (specifically the female guardians) of young women. We have found that Instagram is a good primary hub to connect to our first two audiences, as Instagram is a social media platform most used by young people and other organizations connecting to young people, and that Facebook is better for connecting to our third audience, the parents of young girls. Social media is, today, the prominent way of connecting and advertising, so it is only fitting that The Girl Narrative does the same in its outreach.
How Our Engagement Has Positively Affected Our Brand:
Since the launch of our 2018 Social Media Plan, The Girl Narrative has received an upturn of over 205% more traffic towards our site. If you are interested in seeing our 2018 Social Media Plan, please email, DM, or contact us through our social media pages or through our website, we’d be happy to share it with you! According to LYFE Marketing in an article titled The Importance of Social Media in Business, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Because of the way that we continuously lift up, support, and otherwise give light to other lesser-known organizations, that we have received not only positivity and appreciation but heavy traffic towards our social media page and website as well.
Whether it is through our liking, sharing, commenting, or posting, the active engagement of The Girl Narrative’s page has caused us to experience more traffic and customer engagement than ever, and we hope to continue this trend and only grow our engagement, and, in turn, our audience.
CEO & Founder of
Smith, Keran. “The Importance of Social Media in Business for Entrepreneurial Success.”
Digital Marketing Blog, LYFE Marketing, 12 Sept. 2018, www.lyfemarketing.com/blog/importance-social-media-business/.
“The Girl Narrative (@Thegirlnarrative) • Instagram Photos and Videos.” The Girl Narrative
I changed the name of my nonprofit from Project G.I.R.L to The Girl Narrative this previous summer 2018, and I don’t think I could have made a better decision for my business.
For the first 4 months of being Project G.I.R.L, things were going as any new business was going; we were beginning to build our foundation, our audience, and our marketing plan for the future. Later on, there were several issues that presented themselves that caused me to seriously reconsider our name.
1. Project G.I.R.L is great…but it’s generic
a. When I really got to thinking about it, When you hear the name Project G.I.R.L, you have no idea what we do, who we are, or what our goals are. It is beautiful and fantastic but is overall too generic. When you are building the foundation of your business there are two incredibly important things you need to have: consistency and clarity.
2. There were other organizations that had similar names
a. I remember when I was interviewing Gauri Kapoor, CEO and founder of the after-school program The Girl and I (read our article about her daughter in the program here!), she got confused because she tried to look us up, but found another nonprofit organization. This was also not a one-time-incident. We were constantly confused with other organizations that sounded similar or had similar elements to Project G.I.R.L
3. Our message wasn’t clear
a. This is the biggest reason that we changed our name. Project G.I.R.L tells you nothing about what we want to achieve or why we are important. You would be able to guess that we had something to do with young female empowerment, but other than that, you would have no idea what we do.
The Girl Narrative is unique, our own, and clearly states what we do. We TELL the Girl Narrative. We tell the stories of strong young women to inspire girls to be limitless. Now, with our new name, our partners like March Against Revenge Porn, Nonprofit Jenni, Live Girl (and more!), our audience, and our future customers (HINT! HINT!) will be able to find us, know us, and connect with us better. It doesn’t make it effortless, running a business is never effortless, but it does make things a little easier.
CEO and Founder of
Kapoor, Gauri. “Home.” The Girl And I, http://www.thegirlandi.com/.
Schoenborn, Sabrina “Mahika Chopra.” The Girl Narrative,
Juliett, Leah. “#MARCH AGAINST REVENGE PORN.” March Against Revenge Porn,
Hargrove, Jenni. “Home.” Nonprofit Jenni, http://www.nonprofitjenni.com/.
West, Sheri. “Home.” LiveGirl, golivegirl.org/.
Schoenborn, Sabrina “Home.” The Girl Narrative, http://www.thegirlnarrative.com/.
Video Games have been a staple of my personal interest for as long as I can remember. At the age of five I clearly remember playing on my friend’s older brother’s PlayStation 2, and I instantly fell in love.
As of recently I have had a growing interest in how video games are made, and I am looking to pursue that interest in college. Thankfully the DigiPen Institute of Technology offers online high school classes. So this week I dove into the world of video game design, a world that I hopefully grow to love. Continue reading
Running a business has truly been a test of patience. Being told no all day every day is exhausting, there is no way around that. It feels as if there is only a descent. As someone who was expecting some ups and downs, it was a harsh reality to realize that, for most of my process, it has been a straight descent. Continue reading
For last week’s blog post, I wrote a short tutorial for training a custom object detection model using TensorFlow Object Detection API. Due to the limited space and time constraints, my tutorial was not quite finished. Therefore, in this week’s blog, I will continue my tutorial and include additional steps such as the usage of a tool to test your model’s accuracy.
Have you ever heard of Tesla’s Model S sedan? It is one of the few cars capable of fully autonomous driving. Although U.S. laws currently do not permit this, the Model S can pick you up at your house and drop you off at school, all without you even touching the steering wheel. To create a self-driving vehicle, Tesla engineers had to employ many machine learning techniques, including an object detector that recognizes and classifies objects around the car. For example, the on-board camera is able to recognize pedestrians and instructs the car to stop. Another example is that the object detector recognizes other vehicles on the road, keeping the Tesla from colliding into them.
With the use of the TensorFlow Object Detection API, creating such a model (though probably not as accurate as the one Tesla developed) can now be done with consumer-grade equipment such as a personal computer. As promised in last week’s blog, I will discuss how to create a customized object detector with the TensorFlow API.
In last week’s blog, I wrote about the installation process of TensorFlow on a PC. In this blog, I will continue my tutorial on TensorFlow installation.
Step 3: Installing TensorFlow
At the time of writing, there are two supported ways of installing TensorFlow:
- Native pip
While native pip installs TensorFlow directly onto your computer, Anaconda allows you to create a virtual environment and install TensorFlow into that environment. The benefit of this is to help you avoid unwanted interference with other packages. However, if you do chose to use Anaconda, you will not be able to access the TensorFlow package globally (from any directory on your computer). The following chart compares the two different installation methods:
Instead of writing a weekly update on my project, I would like to take a moment to reflect on what I have been able to achieve in Quarter 3. I will also discuss the plans I have for Q4 as well as my final product. Continue reading
Transcribing…the enemy of any and all journalists. It is time consuming, tedious, and can even be soporific. Though at the same time, it invokes a sense of excitement.
But then I began to ask myself…why am I excited to transcribe my interviews if transcribing can be so dreary? Transcribing can be a pain: why am I excited for it? Turns out, I answered my own questions as I began to transcribe interview after interview.
As I was transcribing an interview I had with Gauri Kapoor (the founder and CEO of The Girl and I), I began to map out what her article would look like. I began to create sections, quotes, and format in my mind as I was typing and writing out her interview, and then it dawned on me: I was excited because I had concrete material and content.
Trying to describe this and the excitement it brings is somewhat challenging, so here’s an analogy that might help: imagine you are a painter. You are about to start a new piece that you are going to put all of your energy towards. You walk into your studio, and you only have about three colors. So…you work with the three colors. You begin to create something amazing, but then you get more materials. You get more colors and brushes and your piece really starts to come to life.
My piece is this organization. I am putting everything I have into this organization, and I am beginning to get material. With each interview, I get new colors and brushes that are going to make my painting amazing; I get new perspectives and new stories that are going to make my organization amazing.
So as I do these mundane, dreary, and sometimes excruciating tasks, I let my creativity explode with new ideas and new ways to make my painting amazing
Inspired by the little things,
Founder and CEO of Project G.I.R.L
Kapoor, Gauri. “Home.” The Girl And I, 2018, http://www.thegirlandi.com/.