On October 2nd 2017 a Q&A about the work I’ve been doing was posed on Vice News. It was later added to their national snapchat story. It’s hard to say how many people saw the article but this was national coverage which means a TON of people saw it all across the country and perhaps the world.
Let’s look at the numbers we do have:
We can use Facebook’s article tracking feature to see how many times it was simply shared on the popular social media site. In the past two weeks it has been shared by nearly 2,000 people and popular pages.
I don’t have any way to quantify any other post-based social media websites like twitter, but this gives an audience rage on one.
We can however extract a few numbers from Snapchat’s stories. Vice News is one of the most popular snapchat stories, and while the app does not release official viewership counts, NBC released their own count earlier this year.
According to Variety, the multi-media giant garnered a whopping 29 million views in the first month of starting their new snapchat story. While this number is probably inflated because of first month promotion, it allows us to see the amount of people who are tuning into a specific story – a new one at that.
It is safe to say that over a hundred thousand people saw the story on Vice. We don’t have any way of quantifying the number of people who then chose to read the article, but they were all able to see this video:
So why do these numbers matter? It’s simple, good press is one of the most crucial parts of any organization or movement. Over the past two weeks since my article dropped, my mailbox has been flooded with new people wanting to get involved. Leading activist in my field have begun reaching out to partner.
I’m really excited about working with these people and continuing to build my organization. To those trying to build something new, I suggest you start working on news coverage. Reach out to local reporters or people who frequently write about related topics. Start sending press-releases when new things happen inside your organization.
These kinds of articles will help propel your message and build a wider audience.