Author Archives: sabrina.schoenborn

About sabrina.schoenborn

Founder of The Girl Narrative Inspiring Girls To Be Limitless. Bringing to light extraordinary young women, one story at a time

Our Blog Catalogue

Besides the blogs that we have been posting to Independent Seminar, The Girl Narrative recently launched our own blog page that includes written articles/blogs, our podcast titles UnCut: The Girl Narrative Podcast, and videos! All of these blogs will be posted on Sundays and we will be posting the first episode of UnCut this Sunday 4/28/2019! Today, I will be looking at the Who, What, When, Where, and Why of our media/blog pages! Continue reading

Now You’re Speaking My Language: My story of transcribing and publishing the story of Katerina Šulková

We have recently published an article about Katerina Šulková, a young scientist from the Czech Republic who has worked across Europe in laboratories. Today, I will be talking about having a translator as apart of my process, and how I have had to translate things on my own, tying into the larger idea of me taking on multiple roles. Continue reading

Fake It Till You Make It

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Inova Consultancy

I’ve been struggling to breathe recently: masks can be suffocating. I’ve just been putting on the face of the perfect CEO who has the best website, the best social media page, and the best articles. But the reality is that I have been exhausted recently. Additionally, I have been talking to other non-profits who are huge So what do I do? So It seems as if I have been fakin’ it till’ I’m makin’ it in two ways: pretending I am not tired and pretending we are a bigger organization. Continue reading

Taking the Helm

Recently, my younger sister picked up an immense social project where she is helping donate toys to CHOP. My little sister taking on this project is just one of many examples of young women in the world taking the helm and leading where the next generation will go. So, today I will be focussing this blog on the younger women of my age category (8-14) and sharing the stories of some extraordinary young women. Continue reading

So…I’m Back to Being Stalker…

Last year during our first semester, I wrote a blog titled I’m becoming a professional stalker… where I talk about how I have turned into a stalker trying to accomplish two goals: find extraordinary candidates to interview for The Girl Narrative and find their contact information (creepy I know). Now, in our third semester, I am going back to that as I find new girls to interview while transcribing previous interviews (you’ll see a blog about that later). Continue reading

Meet Leah Juliett! – Sabrina

Today, The Girl Narrative released our November addition: our article with the extraordinary young activist Leah Juliett. The following blog will talk a little bit about who Leah Juliett is and why I decided to interview them.


Who is Leah Juliett?

download (1)Leah Juliett (they/them ) is a non-binary 21-year-old student, actor, and activist from Connecticut, and is the founder of the March Against Revenge Porn Movement and the National LGBTQ+ Townhall.

The March Against Revenge Porn is a “cyber-civil organization” started by a young, queer survivor for other survivors of varying identities. Their intention behind the organization is to “combat revenge porn through federal lobbying, cyber-sex-education, and a series of nationwide protests.” Continue reading

Hot off the PRESS! – Sabrina

Whether it be through other organizations or through news outlets themselves, being featured through the news and through various platforms is a major accomplishment for The Girl Narrative. I was recently interviewed for a podcast called Nonprofit Jenni, who has thousands of listeners across America. Today, I’ll be talking about what it means to be in the news and why these features are so big for us. Continue reading

We’re in a serious relationship…actually a few…–Sabrina

Establishing another organization as your partner is not just a title or something you get to mention on your website. Having relationships with other nonprofit organizations or other business professionals who are in the same field as you and/or specialize in something you need to be done is crucial to the survival of your company. So…how do you get a partner and maintain your relationship? Continue reading

Our Social Media Presence – Sabrina

Screenshot (103)Through our posts, likes, and comments, our social media presence and maintaining it, is one of the most important parts of our business. Today, I am going to be talking about what we do on our social media pages, why it is important to do what we do, and how it has positively affected our business.


What We Do for Our Social media:

Our Posts

Using Tailwind, a post-scheduler app, The Girl Narrative schedules posts using our data on the most popular times our audience will be online, when we will get the most traffic, etc. The content that we post typically falls into one of three categories: Inspiring young women, programs or other media that talks about/educates women and/or girls or inspirational quotes. We have found that the mix and balance of these three types of posts most engage our three main audiences (young girls, programs that support/educate young girls, and the parents/mothers of young girls).

Our Engagement

Through our likes and comment on other brands and accounts, The Girl Narrative chooses to actively engage with other accounts through projects, likes, comments, and shares. This active engagement of other accounts has come back and promotes active engagement in our accounts. We have found that the more actively engaged we are, the more engagement we get in return, and thus the more traffic we get to our site in return.

Screenshot (104)Why We Use Social Media:

The reason that we have a social media page, particularly Instagram, is to connect with our three main audiences and create more traffic and excitement about our brand/nonprofit. As I stated before, our three main audiences include young girls, nonprofits/companies that support and/or educate young girls and women, and the parents (specifically the female guardians) of young women. We have found that Instagram is a good primary hub to connect to our first two audiences, as Instagram is a social media platform most used by young people and other organizations connecting to young people, and that Facebook is better for connecting to our third audience, the parents of young girls. Social media is, today, the prominent way of connecting and advertising, so it is only fitting that The Girl Narrative does the same in its outreach.

How Our Engagement Has Positively Affected Our Brand:

Since the launch of our 2018 Social Media Plan, The Girl Narrative has received an upturn of over 205% more traffic towards our site. If you are interested in seeing our 2018 Social Media Plan, please email, DM, or contact us through our social media pages or through our website, we’d be happy to share it with you! According to LYFE Marketing in an article titled The Importance of Social Media in Business, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Because of the way that we continuously lift up, support, and otherwise give light to other lesser-known organizations, that we have received not only positivity and appreciation but heavy traffic towards our social media page and website as well.

Screenshot (105)

Whether it is through our liking, sharing, commenting, or posting, the active engagement of The Girl Narrative’s page has caused us to experience more traffic and customer engagement than ever, and we hope to continue this trend and only grow our engagement, and, in turn, our audience.  

 

Sabrina Schoenborn

CEO & Founder of

The Girl Narrative

 


Article Citation

Smith, Keran. “The Importance of Social Media in Business for Entrepreneurial Success.”

Digital Marketing Blog, LYFE Marketing, 12 Sept. 2018, www.lyfemarketing.com/blog/importance-social-media-business/.

 

Photo Citations

“The Girl Narrative (@Thegirlnarrative) • Instagram Photos and Videos.” The Girl Narrative

Instagram, http://www.instagram.com/thegirlnarrative/.