Author Archives: realrowo

Last But Not Least… – Roger

In last week’s blog post we examined three of the five popular organizational structures proposed by Jacob Morgan, one of my favorite business writers on Forbes, and learned more about how to manage the personnel within a company. This week we are going to finish up our research in this area by learning about the last two organizational structures Morgan advocates. Also, since this is the last blog post of this year’s independent study, I am going to take y’all all the way to the very beginning of my project and share with you what I have learned, not only business-wise but also as a person from such a memorable experience. So without further ado, let’s get right into it!

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Chip On Our Shoulders – Roger

In last week’s blog post I briefly introduced my study in the topic of personnel management. We went through some basic concepts, and I shared a personal story in experiencing teamwork with all of you. This week we are going to talk about different personnel structures within a company and how they can help a business grow. There are some traditional ones that y’all might be familiar with, and there are also some innovative ones that have become more popular during recent years. Without further ado, let’s get into it.

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TEAM! WORK! – Roger

Over the last couple weeks we took a detour from our research in entrepreneurship and looked around the real world around us. We first met Derek Lew, his business Sole Supremacy and his movement “Life > Shoes.” Then we met several researchers who have contributed a lot to my independent research this year. This week, I finally get back to my study in entrepreneurship, and today we are going to talk about something new: how does teamwork play a role in our entrepreneurship experiences?

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Those Who Open Up My World – Roger

Last week we took a “detour” from the study of entrepreneurship and closely looked at a social movement in the sneaker industry that I have been working on – “Life > Shoes.” This week, as we are heading back to our major research topic, I have found it very beneficial to share with all of you some researchers who have helped me a lot throughout this year’s independent study. Therefore in this blog post I will introduce several “friends” I have made recently and their work so that we can together learn from their intelligence.

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Life > Shoes – Roger

After meeting with my research advisor T. Margaret this week, I decide to take a detour from my study of entrepreneurship in general and explore something very interesting and specific to the concept of a socially responsible business. As mentioned in my blog post last week, I have been engaged with a movement called “Life > Shoes” recently. The movement was started by Derek Lew, the founder of Sole Supremacy, an online sneaker resell boutique, and it focuses on advocating a healthy lifestyle to sneaker enthusiasts. In today’s blog post, I want to talk more about how “Life > Shoes” and share such a powerful movement with all of you.

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Now Sneak ’em! – Roger

Last week we talked about five major keys a lot of entrepreneurs use when they market their own brands and learned about how we can increase the efficiency of our own marketing strategies. As promised, this week I am going to explore how I should advertise for my own sneaker brand by learning from different marketing methods used by successful businesses. This will also be our last rodeo in the world of marketing, so without further ado, let’s get right into it!

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We Are Here to Educate Y’all – Roger

After a full month of senior project, during which I composed and recorded a music project, I am finally back in here to resume my independent study on entrepreneurship. Before I left for my project, we had just started discussing about marketing. Therefore today we will dive right back into our study of marketing strategies, as I will be talking about different marketing methods that can bring success to a company. It has been a fruitful week, so let’s get right into it.

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Yeezy Yeezy Yeezy… – Roger

Last week I shared with y’all my learnings from the meeting with my mentor, Coach Seth Berger, the co-founder of And One, and talked about how I can apply his ideas of how to identify a target market to my own sneaker business. But that was just a part of what I have learned from talking with him. As promised, this week I am going to take y’all back to the sneaker industry and take a look at its progress in this brand new calendar year. Without further ado, let’s get right into it!

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A Quick Flashback With New Gains – Roger

In last week’s blog post, we enthusiastically dived into the study of marketing, as we finished discussing target markets the week before. Since we talked about the definition and the importance of marketing last week, my original plan was to continue the research and introduce multiple different ways of marketing in this week’s blog post. However, after I met with my mentor, Coach Seth Berger, on Monday, I changed my plan. Today we are going to go back and talk more about target markets through a quick look at And One, the sneaker company founded by Coach Seth many years ago. And then we are going to discuss about how I should identify the target market of my sneaker business, Sole Garage, again, but in much more details.

 

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Step Up And Show Them What’s Good – Roger

In last week’s blog post, we explored how companies choose their target markets, and we deepened our understanding of how a correct and specific target market can contribute to a company’s success. But after we identify our target market, what should we do to attract customers and publicize ourselves? Marketing, is the answer we need. Starting this week, we will dive into the topic of marketing and examine how we can advertise ourselves in an efficient and attractive way. Today we will learn about the definition of marketing and discuss the importance of it. Now let’s get right into it!

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