On May 2nd at 8:00 am on the nose, I hit enter and Project G.I.R.L went live. It was accessible to the whole world, and I felt extremely exposed.
The way I had described it to my friends, was that I had a baby: I had been preparing in every way, shape, and form for months and then all of a sudden, one day, it just existed. It came into the world and seemed to take on a life of its own. I understand that this analogy is intense and a little crazy because it is.
But this is just the beginning. I cannot drop the drive and momentum I had, because building it up again would be extremely difficult. So I continue to post on our Instagram every day, I am beginning to write weekly articles/stories, but I am putting my focus on one main target: marketing.
Getting featured on other female-based non-profits, running promotions on Instagram, talking at various schools, these are all things that are either happening or are in the process of happening and they all center around marketing. Now that I have a website and I have a pretty steady audience (about 50- 350 visits per day which is an astonishing fact), I need to continue to find ways to connect with them and get them excited about Project G.I.R.L.
On a different note….I do not think I have processed the launch, and that is partially what I am using this blog for; I’m trying to process what just happened. Part of me has and the other has not. Part of me is proud and the other continues to see flaws and needs for improvements. One part has these large dreams and ambitions and the other is getting excited about filing our legal statements. Yet, they are both existing within the same identity, and I hope and believe that they will form and combine more nicely moving forward.
My apologies for using this as a tangent space. My world has begun to change very quickly, and I have only begun to process it.
Inspired by tangents and processing
Ceo and Founder of Project G.I.R.L