We live in a digital age that relies on social media for business and social outreach. The internet has allowed for a regular conglomeration of millions of people per day on the same platform connecting and engaging with friends, advertisements, businesses, and public figures alike. For anyone creating a nonprofit, business, or awareness campaign, Facebook is a key tool that should be utilized to the fullest. Here are my top tips and tricks for using Facebook’s various features to the fullest. These tips will allow you to increase engagement and reach more people.
1. Schedule Posts in Advance
Having consistent content published on your page will help boost business. Not everyone will be able to post during the most helpful and active Facebook times, so it is extremely helpful to pre-schedule posts for publishing at later dates & times.
It is very simple, but few utilize this tool. Simply write the post as normal, but instead of selecting publish, choose the dropdown arrow directly to the right of the publish button and click “schedule”. Select the date and time and send it off to your post queue. Facebook will take care of the rest!
2. Post at Peak Times
What may be the most common sense tip is often the most overlooked. It is always important to post and engage on Facebook when the most people are online and active during the day. This varies based on your topic and every page is different. Luckily there is an easy way to see when the followers on a page are online & active.
After selecting the insights tab on a page’s control panel, select the button on the left hand side of the browser that says “posts”. This will allow you to see what hours your followers are active with a visual graph. Below is an example of when my facebook followers are most active.
The most people are active from 12pm to 8pm on my page. This is why I make sure all the posts are pre-scheduled to post during these hours. I post four times a day at 12pm, 3pm, 4pm, and 5pm to receive the most engagement with my content. You can check out my page here!
3. Create Beneficial Audience Groups
Facebook advertising is extremely easy, but it is hard to target audience groups that have a lasting effect on your page. Many people are afraid to be specific and detailed when creating audience groups on Facebook advertising. While keeping your ad broad and generic may reach more people, they are NOT the people you need engaging with your content. Make sure you create an audience with required interests and exclude those with opposite interests. This will narrow down your audience and pay off with better engagement rates.
4. Attend Facebook Business Events
Facebook hosts a variety of business events all across the country. For half a day, employees and social media experts help teach you the ‘ins and outs’ of Facebook’s various tools for business and get you closer to reaching the full social outreach potential. These events are free, but you will need to sign up in advance. All attendees also have the chance to win a $500 Facebook Ad credit after the Q&A session. All atendees receive entry into the raffel.