The new Westtown Resort has proven to be a successful release. Just within the first day of its launch, over 200 people have already set up the new Resort on their devices. While watching the adoption rate of this new product going off the charts, we cannot help asking ourselves: “What’s next?” Westtown Resort 3.0 it simply not an end to us; it is a new beginning that drives us to think and innovate. In this blog post, I will be detailing some of the possible projects we will work on in the near future.
A good product always maintains a good development cycle which includes the processes of analysis, design, testing, implementation, evolution. Too many times, the “evolution” stage is ignored by businesses ranging from multinational conglomerates to local firms. Stories such as Kodak’s film business taught us that failure to evolve is detrimental to a product. Fortunately, Westtown Resort was designed with a software development cycle in mind. It is meant to be maintained and improved. In fact, we have already started designing the next generation Resort—Resort NX.
The current generation Resort is semi-self-sustainable, meaning that it will remain operational with little human intervention, which, in this case, is simply updating the A/B week rotation schedule. Resort NX is likely going to change this situation by collecting A/B rotation data automatically from sources such as Westtown School’s website.
Resort NX will also become more adaptive. From our extensive research, we discovered that Resort is extremely dynamic and can be applied not only to MyBackpack schedules used at Westtown School but also MyBackpack schedules in general. Thus, instead of focusing on the particular scheduling situation at Westtown School, Resort NX will likely be made available to the general public.
Last but not least, Resort NX will most likely be brought to mobile platforms as a stand-alone utility app. It will not replace the native calendar application, but, instead, will serve as a schedule import assistant. While the web-based application will still be offered alongside the mobile app, the new mobile adaptation will provide the users with a more streamlined experience with fewer steps required for them to import their events.
Fitness tracking is a booming industry nowadays. Devices such as Fitbit smartwatches are almost ubiquitous. Smartphones, including Apple’s iPhones, are also becoming the primary data source of fitness tracking for many people as they now mostly include an accelerometer and a gyroscope. Unfortunately, there are still many issues with the existing fitness tracking ecosystem(s). “Health” is a mobile app that will likely be able to address most, if not all, these issues. In this blog post, I will only identify and analyze them before going as further as providing solutions to them.
When a customer buys a fitness tracking devices, the customer almost always has to download an app made by the device manufacturer for the device to work. While many of those apps made by device manufacturers offer a platform for users to connect (sharing and competing with each other), users are essentially restricted within the manufacture’s own ecosystem. A great example of this is that a Fitbit smartwatch user simply cannot share his or her daily activities with another user who uses a Nike+ Fuelband.
A fitness app is often being tasked with not only data collection but also data interpretation. The most common way of interpreting users’ fitness data is to recommend a daily calorie burn based on a national average. In this way, what the users are seeing is essentially raw data pulled directly from their fitness tracking devices. Yet, one’s fitness cannot be assessed only based on calories. Sleeping conditions and other integral fitness measurement criteria are not being taken into account.
Alternatively, Nike created a unified metric system using “NikeFuel” as the unit of measurement. Its Nike+ Fuelband devices use this metric system to track calorie burns and conduct sleep analysis. However, the problem with this system is that it does not favor customization. It still recommends a daily NikeFuel goal based on a person’s weight and height.
In my next blog post, I will continue the discussion of the “Health” project and will probably introduce a new project idea.
Clear Next Step. Quote Roller, blog.quoteroller.com/2012/10/12/mastering-the-art-of-presenting-business-proposals-4-ingredients-to-win/. Accessed 5 Oct. 2016.
Multiple fitness tracking devices on a person’s arm. Pocketnavigation.de, pocketnavigation.de GmbH, http://www.pocketnavigation.de/2014/10/acht-fitness-tracker-im-test/2/. Accessed 5 Oct. 2016.
In the comment area below, describe what you think would be the solution to the two problems with our fitness tracking industry.