In last week’s blog post, I talked about how a clear mission statement could influence a company positively by conveying important messages and attracting potential customers, and I also researched on the mission statements of several established companies. In today’s post, I will keep exploring the significance of mission statements and how they perform in those companies and organizations around me. I will also introduce the mission of my own businesses. Then I will wrap up my research on the topic of mission statement with an analysis on how to improve my own businesses’ mission statements.
As I mentioned in last week’s blog post, a clear mission statement can be extremely helpful for the development of a start-up because it provides the public with a view of the company’s future. Besides determining a company’s direction and focusing on the company’s future, a mission statement also provides a template for decision-making. With a clear mission in mind, entrepreneurs can always develop the company in the right direction by reviewing the framework of the enterprise, which is often identified in mission statements. “Mission is to the company what a compass is to an explorer, a map to a tourist, a rudder to a ship, and a template to a mechanist.”
A clear mission statement also forms the basis for alignment between business owners and employees. Even though customers’ satisfaction is considered the most important factor of a company’s success, the working environment within an enterprise is also crucial. With a written mission statement, a bridge between owners and employees is established, as the employees are able to understand where the company is heading to. Such consistency among the entire team will allow the company to develop and meet its goals more efficiently.
Last but not least, a clear mission statement can also facilitate evaluation and improvement for a company. Since the ultimate goal is defined by the mission statement, it provides entrepreneurs with a tool to measure the company’s success. If the company is moving towards the goal, great, let’s keep grinding! If what the company is doing seems a little off-track, read the mission statement, adjust the direction, and start over again!
During this week’s research, I found many powerful mission statements from companies and organizations around me, which I would love to share with all of you. Westtown School, the private boarding high school located in West Chester, Pennsylvania that I am attending, clearly claims that “guided by the essential Quaker calling to seek out and honor that of God in each of us, Westtown School challenges its students to realize their individual gifts while learning and living together in a diverse community. Westtown inspires and prepares its graduates to be stewards and leaders of a better world.” I think such a mission statement clearly identifies Westtown as what it is, and gives the public a brief overview of the education it provides. Having been here as a student for three years, I think Westtown has been following its mission statement closely while striving to achieve its ultimate goals.
After exploring a non-profit organization, let’s shift our gear and take a look at Uber, a for-profit business that has influenced the lives of million of people. “By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.” From the mission statement of Uber, we not only see the ambition of Travis Kalanick, the founder of Uber, but also understand how Uber is going to achieve its goals. And I assume that its clear mission statement has definitely played a role in its success. As a huge fan of Uber, I personally believe that they have successfully made travels more accessible by connecting private drivers with millions of customers. Uber has even become a culture, or a lifestyle that is unique and prevalent in large cities.
Now I am very exciting to share the mission statement of my own businesses with all of you. In my sneaker business’ mission statement, I identify the business as “a sneaker re-sell business that provides customers with a platform to buy, sell, and trade sneakers at great prices with upmost convenience.” Our mission statement resembles that of many companion businesses that we have been working with, such as Chilly Kicks and Sole Supremacy.I believe that over the last two years, such a mission statement has guided us to many accomplishments as well as many changes within our operating system. Since customer’s convenience has been our ultimate goal, we have special customer-care policies such as shipping the purchased items out within 24 hours and accepting returns within 14 days of purchase. Because we want to create a platform for trades, we communicate with customers actively and often visit the city of Philadelphia to meet up with them. With a clear mission in my mind, I can see the future of such a business and adjust the direction we are heading consistently.
As for my transportation app “OneStop,” the mission statement is more detailed. “We work to efficiently connect travelers with local transportation using software that integrates buses, trains, subways, and taxis. We will save customers money, time, and convenience. We are dedicated to the users, local businesses, and city governments by providing a onestop shop for transportation. Our company’s primary goal is to offer all local commuters and tourists the opportunity to conveniently travel around their local regions while also improving the ease in which to effectively use American public transit.” With such a mission in mind, our technology department is currently developing the app that features this many transportation methods, and we strive to provide customers with the most convenient and easy travel experience possible.
What can I do to improve the mission statements of my own businesses? Well, I believe that for my sneaker business, there will be missions to accomplish if a social perspective is added into the operating system. If we decide to donate free pairs to poor basketball prospect families, we can add “to provide poor basketball prospects opportunities to enjoy professional footwear gears and to help them realize their dreams.” For the transportation app business, we can focus on how to reduce unnecessary energy waste through the use of our app, as we provide suggestions for the most energy-saving transportation methods. “To reduce energy waste” can also be an additional mission, and I will surely communicate with my team about such an idea.
That wraps up this week’s blog post. In the last two weeks we examined how a clear mission statement can positively influence a company’s development in detail through some theoretical analysis as well as some case studies. And again I am very exciting to share the mission statements of my own businesses in the last phase of my research on this topic. Next week I will step into a new topic – the operating strategies of a business. Stay tuned. Peace out!