Our Social Media Presence – Sabrina

Screenshot (103)Through our posts, likes, and comments, our social media presence and maintaining it, is one of the most important parts of our business. Today, I am going to be talking about what we do on our social media pages, why it is important to do what we do, and how it has positively affected our business.

What We Do for Our Social media:

Our Posts

Using Tailwind, a post-scheduler app, The Girl Narrative schedules posts using our data on the most popular times our audience will be online, when we will get the most traffic, etc. The content that we post typically falls into one of three categories: Inspiring young women, programs or other media that talks about/educates women and/or girls or inspirational quotes. We have found that the mix and balance of these three types of posts most engage our three main audiences (young girls, programs that support/educate young girls, and the parents/mothers of young girls).

Our Engagement

Through our likes and comment on other brands and accounts, The Girl Narrative chooses to actively engage with other accounts through projects, likes, comments, and shares. This active engagement of other accounts has come back and promotes active engagement in our accounts. We have found that the more actively engaged we are, the more engagement we get in return, and thus the more traffic we get to our site in return.

Screenshot (104)Why We Use Social Media:

The reason that we have a social media page, particularly Instagram, is to connect with our three main audiences and create more traffic and excitement about our brand/nonprofit. As I stated before, our three main audiences include young girls, nonprofits/companies that support and/or educate young girls and women, and the parents (specifically the female guardians) of young women. We have found that Instagram is a good primary hub to connect to our first two audiences, as Instagram is a social media platform most used by young people and other organizations connecting to young people, and that Facebook is better for connecting to our third audience, the parents of young girls. Social media is, today, the prominent way of connecting and advertising, so it is only fitting that The Girl Narrative does the same in its outreach.

How Our Engagement Has Positively Affected Our Brand:

Since the launch of our 2018 Social Media Plan, The Girl Narrative has received an upturn of over 205% more traffic towards our site. If you are interested in seeing our 2018 Social Media Plan, please email, DM, or contact us through our social media pages or through our website, we’d be happy to share it with you! According to LYFE Marketing in an article titled The Importance of Social Media in Business, 71% of consumers are more likely to recommend a brand to others if they have a positive experience with it on social media. Because of the way that we continuously lift up, support, and otherwise give light to other lesser-known organizations, that we have received not only positivity and appreciation but heavy traffic towards our social media page and website as well.

Screenshot (105)

Whether it is through our liking, sharing, commenting, or posting, the active engagement of The Girl Narrative’s page has caused us to experience more traffic and customer engagement than ever, and we hope to continue this trend and only grow our engagement, and, in turn, our audience.  


Sabrina Schoenborn

CEO & Founder of

The Girl Narrative


Article Citation

Smith, Keran. “The Importance of Social Media in Business for Entrepreneurial Success.”

Digital Marketing Blog, LYFE Marketing, 12 Sept. 2018, www.lyfemarketing.com/blog/importance-social-media-business/.


Photo Citations

“The Girl Narrative (@Thegirlnarrative) • Instagram Photos and Videos.” The Girl Narrative

Instagram, http://www.instagram.com/thegirlnarrative/.

Introducing New Concepts and Building a Concrete Structure to the Project – Nick

   The past two weeks has been a relatively kinetic time span in terms of planning out the logistics of this project. I say this because there have been a lot of different things/ideas that have come into light that are taking this project to new heights.

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Adoption of Communism in the Revolutionary Cuba–Nina

As mentioned in my last blog post, this week I will be sharing my research on the development of Communism in the context of Cuba. Over the last two weeks, I learned the overall historical background of the introduction, proliferation, and application of Communist ideals in Cuba under the leadership of Fidel Castro. Similar to my last post, I will first discuss in-depth my findings and then offer my reflection and a snapshot of my upcoming plan. Continue reading

Population Study 101 – Jason

Before I get into analyzing the case studies of birth rates, I decided to get myself familiarized with the set of basic knowledge for population studies by making use of the e-library of University of Minnesota. Sociology: Understanding and Changing the Social World is a textbook used for courses offered by the Department of Sociology of the university, and the Chapter 19 of the book, titled “Population and Urbanization,” provides explanations for basic principles and vocabulary which will be the basis of the future case studies I will be conducting.

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Power-ups! – Dylan

What is the best part of a game to you? The sweet end music? The awesome rewards? Well, for me, it was always power-ups, there is nothing more staple in video games than a power up. I mean, who doesn’t know what a Mario mushroom looks like by 2018? That’s what I have been working on lately, making simple power-ups that make a game feel more alive. Continue reading

Euler’s Formula – Baiting

As mentioned in my last post, I continued to develop my algebraic skills for solving differential equations during the past two weeks. In this blog, I want to introduce Euler’s Formula, the most impressive piece of math work I have ever seen. In specific, I will dive deep into the mathematical proof of this formula and explain its broad application.

Euler’s Formula consists of a simple line:


In this equation, e represents the irrational constant 2.71828…, or more specifically WeChat Screenshot_20181009230402 , and i represents WeChat Screenshot_20181009230659.png. With an irrational number and an imaginary number involved, Euler’s Formula is not easy to visualize in the regular coordinate system. In order to make this blog more comprehensive to everyone, I will offer an algebraic proof, so that we don’t have to learn the complex Cartesian and Polar coordinate system from the beginning.

To prove Euler’s Formula, we have to prove it satisfies these three fundamental properties:

  1. WeChat Screenshot_20181007153513.png(Law of exponential)
  2. WeChat Screenshot_20181007153856 (Law and definition of constant e in calculus)
  3. Taylor’s series of the left should equal to Taylor’s series on the right as the number of terms approaches infinite.

So let’s start from the first one! Remember we are now assuming Euler’s Formula is correct and testing if it [actually] follows all of the properties.

WeChat Screenshot_20181007160416.png

After proving the Euler’s Formula follows exponential identity, we can move on to proving the identity of e.

The concept of constant e was first brought up by Euler himself,  and is sometimes referred to as “Euler’s Number.” The core definition of e is the rate of change always equal to its self. If you want to know more about this mysterious number, please visit here. Due to its ingenious definition, e is used in multiple areas including charging/discharging a capacitor or calculating quantities related to half-life.

Now here is a simple and straightforward proof for Part II.

WeChat Screenshot_20181007161023

In the last part, we are proving the polynomials of e^iθ equals the polynomials of cos(x)+i*sin(x) from Taylor’s series. If you remember some relevant knowledge from Calculus II, this would also be straightforward.

Now, we have proved the Euler’s Formula. And I will briefly and broadly cover its applications. If you are interested in knowing more about any of these topics, please tell me and I will discuss them in the future!

Trigonometry, Fourier transformation, Taylor’s series, …. the span of the impact of Euler’s Formula goes on and on. With Euler’s Formula, we can easily model rotations in complex coordinate system or even explain the spiral movements of the starts; with Euler’s Formula, the trigonometry relationships become easier than ever; and most importantly, with Euler’s Formula, we can, for the first time in history, cross the wall between transcendental numbers and algebraic numbers.

Euler’s Formula is a piece of math theorem, but also a piece of art. Like Mona Lisa’s Smile by Leonardo da Vinci, Euler’s Formula contains much more than it seems. When rewritten as e^(iπ)+1=0, the simple line involves plus/minus, multiplication/division, exponential, trigonometry, complex number, the concept of zero, and transcendental numbers. Even within itself, there is a sea of knowledge waiting for me to explore.

To me, Euler’s Formula is just a beginning. On my journey of learning, more fascinating math topics will be closely studied and researched. What I will not forget, however, is the excitement after seeing this beautiful math work. Like a line of a poem that eulogizes our life, Euler’s Formula thoroughly depicts the beauty of math.




Fourier Transforms [Illustration]. (2010, Fall). Retrieved from https://slideplayer.com/slide/10994153/

Arthur Mattuck, Haynes Miller, Jeremy Orloff, and John Lewis. 18.03SC Differential Equations. Fall 2011. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu. License: Creative Commons BY-NC-SA.



Leonhard Euler [Photograph]. (n.d.). Retrieved from https://www.usna.edu/Users/math/meh/euler.html

O’Connor, J. J., & Robertson, E. F. (2001, September). The number e. Retrieved October 8, 2018, from MacTutor History of Mathematics archive website: http://www-history.mcs.st-and.ac.uk/HistTopics/e.html

The Life of Robert F. Kennedy – Nawal

I decided to start researching Robert F. Kennedy and his assassination. Although his death was in 1968, I decided it would be important to understand who he was before then, and his life before running for office and his assassination. I broke up a two-hour long documentary between Tuesday and Thursday for a general idea of who he was, because I didn’t know much about him before. I plan on taking parts of this and focusing on specific aspects of Kennedy. This is a synopsis of his life: Continue reading

Genitourinary Cancer Research: Grape Seed Extract – Dhillon

Throughout the past weeks, I have once again attempted to receive approval for purchasing biosafety level one products by submitting my application to ATCC once again. Biosafety level one, is the lowest level of the four biosafety and is work that, typically, involve microbes with low rates of affecting the health of people or infecting them. While waiting for approval from ATCC, I have also reached out to an employee at a company called Morphotek in hopes of gaining some local assistance in the process of cell culturing and problem solving should any issues arise throughout the process of my research. Continue reading

Medicine the Early Middle Ages– Yuchen

Medicine during the Middle Ages

Similar to the cycles in an economy, the development of modern western medicine has never been a straight line. Influenced by cultural beliefs, political climate and the general global dynamics, medicine since the demise of the Western Roman Empire to the Renaissance period went through abrupt halts and astonishing accelerations. Continue reading